Social Media Archives - One House Digital

At One House Digital, we take online security very seriously. Unfortunately, hybrid and online work environments attract more and more hackers and spammers every day. Now more than ever, your information (and that of customers) are vulnerable to cyber attacks. So, how can you stay proactive with your online security and what warning signs should you be aware of?

Protecting Social Media Accounts

If you regularly update your password and securely store login information, it'll be more difficult for criminals to hack into your social accounts. Remember the 30-day rule: update passwords every 30 days and make your passwords easy enough for you to remember yet long enough to be tricky for hackers.

To reduce or eliminate spam accounts blowing up your direct messages or "DMs", consider making your social media profile private.

Beware of Emails Containing Malware

Let's take a look at this example of malware disguised as a Windows update.

photo of malware on email example

This Emotet Malware campaign has sent emails claiming to be a ‘Windows Update’, telling users to upgrade their copy of Microsoft Word.

Trust your gut. Your first instinct is typically correct. If an email or text message looks suspicious, it most likely is. Spammers "try to be as convincing as possible to trick users to click and infect their computers" according to Compushooter.com.

Here's another startling fact courtesy of Compushooter, "When the COVID-19 pandemic [began, cyber criminals] exploited people’s fears by sending tons of emails loaded with malware pretending to offer information on how to get protected from the COVID-19 infection."

Even if you open an email that seems suspicious, do not click the links on the email. Let's say that you are a Windows customer, we recommend to do an online search of recent spam & malware attacks associated with Windows, contact your IT or cyber security provider, or call Microsoft's main customer service line to verify the information. Do not trust any phone numbers provided on questionable emails.

Got questions? Please send an email to onehousedigitalphx@gmail.com!

Author: Jan C. Smith

*Photo provided by Compushooter.com. No direct affiliation with Compushooter LLC nor Microsoft.

According to GottaBeMobile.com, "Apple’s confirmed an iOS 14.4 (now 14.5) update and the software is currently in beta testing ahead of an official release for iPhone".

News of the update has been putting Facebook (owner of Instagram) and its advertisers on alert, amid the forthcoming end of IDFA (IDentifier For Advertising) for iPhone users. Basically, iPhone will show a pop-up, giving the user a choice to opt-out of apps tracking their clicks and whereabouts.

With Facebook's very public scrutiny of their privacy practices, it's doubtful that many iPhone users will select to allow apps to track their activity.

The Predicted Impact on Facebook & Instagram Ads

This update will most likely reduce the number of clicks and interactions from iPhone users, who make up the majority of people who interact on most Facebook and Instagram ad campaigns. This also means that lookalike audiences and retargeting won't include iPhone users, therefore reducing their effectiveness.*

Through our analysis of social media ad campaigns over the years, while iPhone users make up the majority of people interacting with ads, Android smartphone users often come at a close second. Another silver lining is the iOS update is for iPhones, not desktop computers. According to our analysis, Facebook users on desktop computers still make up a substantial number of people who interact with ads.

Is It The Facebook Ad APOCALYPSE? What Should We Do?

We won't know the exact effects of the iOS update until about 30 days after the update is released. While more aggressive forms of advertising may be less effective, businesses and advertisers will ultimately need to adjust their strategies to target iPhone users.

Brand Awareness Campaigns will have to be the adopted strategy in reaching iPhone users. More eye-catching and video-based ads (think major travel and apparel companies) will most likely replace ads that move people down the sales funnel more directly. Businesses, board members, and marketers will have to base campaign performance on views, comments and shares, versus actions tracked on a landing page.*

We recommend to talk to your marketing manager about this software update and make a plan to adjust your advertising methods.

Got questions? Please send an email to onehousedigitalphx@gmail.com!